I'm helping our family friend Saul Cooperman promote his new book Eddie and Me. It is the true story of his fourteen year mentoring relationship with an inner city youth from age 8 to 22.
I'm working on search engine optimization (or SEO) - ideally getting the site to appear on the first page of results when one googles "youth mentoring" and similar searches. It's a crowded space! Not so easy to break into. But we'll see what we can do.
I had a $100 coupon from google towards their ad-words paid search results. I created a campaign which I will set to kick in tomorrow. My experience with our online women's evening dress store is that it a "conversion" costs about $50 to $150. That's one thing when you are selling a $300 gown. For a $15 book it is prohibitive!
If you ever wondered how Google, where everything apparently is free, became worth hundreds of billions of dollars, this is how! Fifty-cents-per-click at a time!
Saul will be giving a book talk and signing in Coral Gables Florida on December 6th at 6PM.
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